I’m Elliott; an award-winning, passionate executive driving and scaling growth within world-class technology and ecommerce organizations.

President & Chief Operating Officer | Board Member

Coordinate operations and business efforts; develop goals and roadmaps and prioritized product features and development through Agile/SCRUM and OKRs while overseeing teams dedicated to designing, developing and marketing web and mobile applications for the world’s largest ecommerce sheet music retailer. Gather and prioritize input from stakeholders; co-manage multi-million dollar budget with profit & loss (P&L) responsibility; and oversee diverse departments (finance, technology, marketing, design and UX, customer service, publications). Voted by shareholders to the Board of Directors in 2022.

• Honored by Wisconsin State Journal as “Top Place to Work” for consecutive years in 2021 & 2022, despite COVID challenges.
• Contributed significantly to company recognition as Top 500 retail website for 7 consecutive years.

Director of Marketing & Design

Organized market and channel advertising, principally through SEO expertise, accounting for 60%+ in company sales. Optimized vision and focus and engaged with external experts to strategically develop brand. Reduced overhead expenses through recruiting, hiring, and utilization of various third-party contractors, such as copywriters.

• Led major redesign of website and developed completely rejuvenated visual rebranding.
• •Originated first-in-kind advertising campaign, “You Can Play,” with featured focus on inspiring brand videos.
• Innovated and launched avant-garde membership program, Musicnotes Pro.

Director of User Experience

Served in multifaceted role optimizing and improving UX life cycle through deploying A/B testing & design and Conversion Rate Optimization; researching technology and marketing testing and implementation; and analyzing and interpreting customer and stakeholder feedback. Wrote and engineered front-edge code and oversaw 2 designers.

• Designed and launched first sheet music app for iPad
• Elevated website conversion rate by approximately 43%, from 3.5% to 5%.

Affiliate Marketing Manager

Doubled sales channel and migrated company to third-party affiliate management solution.

Account Executive

(Chatsworth, CA)
Thrived in sales-focused role and developed and mastered search engine optimization (SEO) techniques for full-service CD and DVD printing, packing, project management, and assembly company.